BBA 210: Financial Flow - Follow the Money

Overview

This course is a financial primer that integrates finance and accounting into a dynamic view of the process by which cash flows through an organization. Students will follow the money as it moves into the organization from customers, bankers or other investors through the organization creating value and out in payments to employers, investors, etc. In contrast with the functional view of the organization found in BBA101, this course presents an organization as a process for creating value for customers, employees, and equity owners.

Because many students may have a limited background in financial accounting, this course assumes little prior knowledge in finance or accounting and is suitable for virtually any student. It does not assume that students have already completed the JIU accounting (BBA 306), finance (BBA 307) or economics (BBA 305) courses, although these courses would be very helpful in mastering the material in BBA 210. None of this should be taken to mean that this will not be a challenging course. It will be.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Describe the concept of financial accounting and its importance to the marketplace.
• Describe the various forms of a business organization to include their strengths and weaknesses.
• Interpret data on key financial statements, including balance sheets, income statements, and cash flow statements.
• Calculate financial ratios to include liquidity, profitability, and solvency.
• Explain the importance of financial statements within the financial environment and how various stakeholders use the information to make key decisions.
• Compare a company’s financial ratios to the industry standard and explain the relationship between them.
• Explain how money flows into and out of an organization utilizing the financial and accounting concepts and statements introduced in the course.

Required Texts
BBA 210 texts are available from the JIU/MBS bookstore